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iWISERS — a social intelligence company

About us — See the change. Build the culture.

We’re not just another social media agency

We’re R.E.B.E.L.S with a purpose

A social and data intelligence agency that tracks every conversation about your brand and tells you what to do with it.

Who we are

Started inMalaysia.Built for APAC.

iWISERS began in 2016 as a Malaysian social listening startup: a small team reading what people were actually saying online, in the languages they were actually saying it in. That habit never changed. What changed is the scale.

Today we’re an APAC intelligence agency, trusted by 250 APAC brands and 8000+ projects deep, running the same two disciplines side by side: the intelligence that tells you what is really going on, and the creative that does something about it.

2016
Started listening
250
APAC brands
8000+
Projects deep

How we’re different

A dashboard reads words. We read people.

APAC runs on sarcasm, slang, and six languages in one sentence.

What a monitoring tool sees

“Wah, best brand ever” 🙄

Filed away as a compliment. It has no way of hearing the sarcasm, the Manglish, or the moment someone slips mid-sentence into Tamil or Thai.

What our analysts hear

A customer who has had enough.

Our analysts live in these markets, so they catch everything a dashboard flattens and turn it into real insight — the difference between a number that looks fine and a problem you can still fix.

That is the whole argument. Listening tells you what’s happening; people who know the market tell you what it means, and what to do next, before your competitor figures it out.

Read our field notes for more on how we read these markets.

What we do

Two halves ofone answer

Social intelligence illustration

Social Intelligence

The Lab

Where we track what people actually say about your brand — posts, reviews, and comment-section brawls about your niche — decoded into intel about what to do next. Listening tells you what’s happening; the Lab turns it into ammunition.

  • Cybertrooping

    We manage brand perception in the open by defending, advocating, and amplifying the narratives that matter.

  • Crisis Monitoring

    From hourly updates to post-mortem reports, we're on watch when things go sideways.

  • Influencer & KOL Audit

    We vet, manage, and optimize influencer partnerships so you're not betting your budget on a guess.

  • Consumer Insights

    Focus groups, surveys, and integrated research that put real people behind every number.

  • Combined Research

    We fuse your data with ours using CRM, e-commerce, and partner databases to answer what one dataset alone can't.

Creative creation illustration

Creative Creation

The Forgery

Social media management built from evidence: content, campaigns, community, and paid, built on the intel on what your audience wants. Ideas forged from culture, creative built for impact.

  • Brand Strategy

    We shape brand narratives built on insight, not instinct.

  • CJM Campaigns

    We map every step of the customer journey into campaigns that connect at the right moment.

  • Creative Strategy

    We architect the big idea that ties every execution back to a single, sharp truth.

  • Social Media Campaign

    We turn intelligence into content that reaches your target audience and converts it.

  • Interactive Activations

    We build experiences people don't just see but step into.

Social Lab finds the signal. Creative Forgery forges it into something the world stops for.

How we measure

We builtour ownscoreboard

Four scores we’ve run since 2016.

Built over nearly a decade of doing this for more than 250 brands, so every piece of work is scored against the same yardstick rather than whatever the platform of the month decides to report.

Brand Equity Score

How aware people are of you, and how much they genuinely like you, as one moving number.

Social NPS

Whether people would actually recommend you, based on what they say unprompted rather than a survey they'd answer politely.

Share of Engagements

How much of your whole category's attention belongs to you.

UCI Line

Which of your posts beat your own average, so the budget goes behind what is genuinely working.

Dr. Shakthi, founder and CEO of iWISERS

The founder

Dr. Shakthi

Founder and CEO, and co-founder and founding board member of SAMA, the Strategic Asia Marketing Alliance. She built iWISERS from a Malaysian social listening startup in 2016 into an APAC intelligence agency.

When Malaysian Business, Marketing, or MIA needs someone who reads APAC data for a living, she is the one they call.

Who we work with

250 APAC brands.8000+ projects deep.

Global names and homegrown ones, across categories, all of them wanting the same thing: to know what people really think, and what to do about it.

  • PETRONAS
  • Red Bull Kratingdaeng
  • L'Oréal
  • H&M
  • Tesco
  • Danone
  • Nivea
  • MYDIN
  • Sime Darby Property
  • Skechers
  • MDEC
  • Euromonitor International

Join us

Why should you join us

  • Rapid growth & awesome environment

    • All members of the team are encouraged to contribute and share their ideas to help the overall company gain success.
    • All employees work together in a shared open-concept space which encourages cross-department discussions and collaboration.
    • Our people get to wear many hats and gain different skill sets. Work is highly visible and employees get noticed faster.
    • Internal transfers and promotions are given the highest priority when filling up a vacant or new position within the company.

  • Exposure & future-proof your career path

    • Be a pioneer in our industry. The kind of analytics and methodologies developed within the company are unique to each project needs. As such the demand for precise custom analytics metrics allows the respective project members to gain new learnings in each project.
    • As we are founded in an emerging market, our people will be at the forefront, leading to growth opportunities and future-proofing their career, as their skill sets would be in high demand not just in their country of origin but globally.
    • Regional exposure in terms of work experience and a chance to work with international stakeholders to scale cultural exposure and business acumen.

  • Dedicated mentors & recognition programs

    • Get the opportunity to report directly to the Founding team members or CEO.
    • Mentoring is a huge part of our organisational practice and as a result, we have collectively developed a series of training, engagement and networking activities for both general members and further deep dives for leaders.
    • We are passionate about employee recognition across the region and have several awards and recognition programs. All of our people are eligible for each category of award, it is based on a nomination system. Everyone stands a fair chance to earn it based on their contributions and merit.

See the change. Build the culture.

Tell us what you’re after and our rebels will take it from there.

Work with usSee what we do